AZURÉSTI — Luxury Sunscreen Campaign

AZURÉSTI is a conceptual luxury sunscreen campaign exploring modern beauty art direction through AI-assisted visual development. The project focuses on creating a premium seaside aesthetic combining natural light, water caustics, and minimalist cosmetic storytelling. Inspired by high-end skincare advertising, the visuals aim to merge fashion editorial sensibility with commercial product photography. This series was developed as a visual research exercise, exploring how emerging AI tools can support look development, mood exploration, and campaign ideation within contemporary beauty branding workflows. Creative Direction & Visual Development: • Luxury skincare campaign concepts • Underwater and seaside lighting studies • Product-focused advertising visuals • Editorial beauty storytelling Tools such as AI image generation, Photoshop, and compositing were used to refine the aesthetic and maintain a cohesive visual language across the series.

Luxury Sunscreen Campaign Exploration
Art Direction & Visual Development

shoot - day 01

This conceptual campaign explores contemporary luxury skincare through natural light, water textures, and editorial beauty storytelling. Developed as a visual direction study, the series focuses on creating a cohesive Riviera-inspired aesthetic where product and portrait imagery merge into a cinematic campaign language.

product visuals

shoot - day 02

process & visual development

the making of

This project explores contemporary beauty art direction through the fusion of seaside natural light and AI-assisted image creation. Rather than replacing traditional production, the series examines how emerging tools can expand early-stage visual development, campaign ideation, and storytelling within luxury skincare.

Developed as an artistic research piece, AZURÉSTI reflects my ongoing interest in cinematic realism, atmospheric imagery, and the evolving dialogue between AI digital craft and fashion-driven visuals.

Thank you.

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