3D Character R&D & Visual Development
A commissioned exploration of a stylized 3D character and visual direction for a social media campaign.
The R&D phase explored character appearance, branded clothing, environments and animation tests. Everyday product scenarios and playful oversized props helped establish how the character could communicate across short social videos.
This selection showcases the character studies, scene development and animation previews created during that process.
Focus: Character R&D · Visual development · Animation tests
Character Design
