LANCOME GENEFIQUE
HOUDINI + REDSHIFT
-- Behind the scenes --
Agency : Zorba Group - Paris
Client: Lancôme
Lancôme Genefique / CGI Visual Effects
I had the opportunity to develop key FX shots for the Lancôme Génifique campaign. Leveraging Houdini and Redshift, I created cinematic Vellum and particle simulations designed to visualize the serum’s advanced microbiome science. The goal was to bridge the gap between technical precision and premium aesthetics, creating a fluid, organic visual language for the product.